When this format makes sense
We first define the goal, audience and the role of the ad in the buying journey. Budget is then directed where there is a realistic opportunity for an enquiry or sale.
What we optimize
We review messaging, audiences, devices, locations, landing pages and actual conversions. Decisions are based on evidence rather than assumptions.
How it fits into the wider Google Ads system
The strongest results usually come when the format is connected with Search campaigns, a focused landing page and reliable conversion tracking.